1. ホーム
  2. Our Mission

Our Story​

Globalbrand Inc. launched in the fall of 2012 along with an efficient system, under the realization that many Japanese products are not available for sale online. The company’s beginnings go back to 2011, when founder Yamada was engaged in selling Japanese food in the United States and noticed that while online sales had become mainstream, most Japanese products were not available online. Yamada coordinated with an American network and with many Japanese manufacturers to register and sell Japanese products, particularly through Amazon.com. Immediately after launching the business, the company evolved into a key player in the world of e-commerce as a retailer focused on Japanese foods and daily necessities. It became the fastest Japanese player to reach 100 million yen in sales via Payoneer on Amazon.com. From there, the company has expanded primarily into IT, logistics, and marketing. It currently handles products from over 100 manufacturers, and develops its own products as well. As a leader in this new era of commerce, Globalbrand Inc. continues to innovate and to bring innovative products to the global community.

Our Mission

Our goal is to satisfy the evolving needs of our customers by providing unparalleled service and superior Japanese products to them. We wish to continue enjoying the close relationships with our customers and suppliers that we have in the past and to work together to further develop high quality and innovative products as well as to assure a stable supply of such products to our customers. We will always preserve the competitive and entrepreneurial energy that has enabled our company to grow and succeed, and we will carry it with us into the future.